Google Marketing Platform (Business with Brain)

 Google Marketing Platform (Business with Brain)

Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Google Marketing Platform integrates world-class solutions to help buyers run holistic campaigns across multiple channels. Google's global infrastructure and fully integrated in Google Marketing Platform, Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

Products and supporting functions:-

·         Campaign Manager 360:- Google Marketing Platform (GMP) is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in Google Marketing Platform, Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time. Campaign Manager is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs.

·         Search Ads 360:- Built on Google infrastructure and natively integrated with the Google Marketing Platform, Search Ads 360 makes it faster and easier to manage large search campaigns across Google Ads, Microsoft adCenter and Yahoo Search Marketing.

 

·         Studio: - Studio is a production and workflow tool used by creative and media agencies to produce and manage Google Marketing Platform Rich Media ad units. It helps creative agencies streamline rich media processes and take control of turnaround times.

 

·         Google Ad Manager :- Google Ad Manager is a comprehensive ad serving solution that helps publishers streamline their ad management to increase efficiency while minimising costs. Featuring efficient trafficking workflows, robust inventory management and forecasting, revenue optimization, and granular reporting, Google Ad Manager equips publishers with a complete toolkit for ad delivery and revenue optimization across all of their digital ad inventory.

Better results with ads plus analytics

Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, Book It used Analytics 360 to uncover insights about the types of travellers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. 

Source :- Google Ad,Google Analytics

 

Blog by Pawan Sharma                                                                                              Date: - 31-05-23