Wednesday, June 7, 2023

Highest Paid Digital Marketing Jobs (SMM)

 

Highest Paid Digital Marketing Jobs

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Just like Facebook, Twitter, Instagram, YouTube etc. With the help of these apps we can create some AD o customer. Each platform has elements that make it attractive to use. 

  • build a brand;

  • increase sales;

  • drive traffic to a website; and

  • Build a community of followers to share and engage with content.

Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool. Social media marketing also enables organizations to get customer feedback while making the company seem more personable. Social media enables organizations to create relationships with their audience. It gives end users a platform to ask questions, voice complaints and generally be heard. It also gives brands the opportunity to respond, adapt and adjust business processes or products.

When developing marketing programs, one key area that marketers care about is how to deliver their messaging. Social media helps spread those messages to the right people at the right time, through both free and paid means. Social media also enables brands to learn more about their audience's personal, geographic and demographic information

1. Social strategy

With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Organizations need to determine the goals of the program, the channels that will be used and what types of content will be shared. Using social media for marketing should align closely with business and other marketing program goals. Some goals that businesses can use to measure success include increasing brand awareness, driving website traffic and leads, and increasing revenue. There are many social platforms available, but it doesn't make sense for businesses to use them all. Organizations need to know their audience and choose the platform(s) that best fit their demographic.

Content Strategist

Content is an integral part of the digital strategy for all types of businesses as nearly every level of marketing these days requires content in some form or another. After all, it is content that buyers consume, and brands compete over.  

Content strategists not only have the skills to create compelling content themselves but play a much bigger role by managing teams of writers, developing editorial calendars, contributing to online campaigns, using analytics to determine the effectiveness of campaigns.

E-commerce Specialist

E-commerce Marketing Specialists are in charge of managing the overall development and maintenance of e-commerce websites and portals to maximize their sales and revenues. It’s also a part of their job to establish standards for product and content management, collaborate with sales and marketing teams, and identify growth opportunities using web analytics, among others. 

With a boom in e-commerce and online purchases taking over in-store shopping, e-commerce specialists have become indispensable for the retail businesses. Hence, it is not surprising that it is one of the well-compensated roles in digital marketing.

Digital Marketing Analyst

A digital marketing analyst is responsible for performing market analysis, identifying online marketing trends, and extracting value from customer data to develop strategies that match business goals. They also work closely with the sales and marketing teams to help them drive more leads and revenues using data-driven insights.

Content Marketing Manager 

A content marketing manager in a company is responsible for increasing brand awareness and web traffic through online marketing. They are the ones who create ‘shareable’ content that increases the market activities. You must be an expert in social media analytics, analyze the shortcomings of each platform, and understand the nuances and advantages of every campaign strategy. 

  • Drive traffic and engagement in the form of sales and brand promotion

  • Measure the results of marketing activity 

  • Manage a team of data analysts, illustrators, and copywriters

  • Know which platform is different and which one is the best suited for a particular role

Marketing Automation Specialist

A marketing automation specialist is a tech-savvy content curator. They possess great communication skills and set up workflows. Many often have a misconception that the job profile of a marketing automation specialist is easy. It’s not. It takes a lot of time, work, and specialized skills to see the maximum benefit from a tool. 

  • Understand your platforms that automation will help you solve

  • Build your marketing automation blueprint

  • Build the marketing automation engine

  • A/B test to optimize

  • Report and revamp

  • Repeat 

Digital Marketing Manager

A digital marketing manager is a professional who maintains the brand’s sales and online presence on various marketing campaigns. You must have a strong grasp of various digital marketing tools and strategies to become a digital marketing manager. You must know how to lead integrated digital marketing campaigns from planning to execution. 

  • Maintain social media presence across various digital platforms

  • Measure, analyze and report the performance of all digital marketing campaigns

  • Plan digital media campaigns, such as SEO/SEM, social media, and display advertising 

In India, a digital marketing manager earns ₹700,000 per year. 

What is a remote tech job?

A remote tech job is any type of technical job that can be done from anywhere in the world, as long as you have a laptop and an internet connection.

As technology evolves and more tech companies are embracing the remote work lifestyle, the number of remote tech jobs is increasing.

The benefits of working remotely are plentiful; you can eliminate your commute, have a greater work-life balance and often make more money than you would in a traditional office setting.

High-paying remote tech jobs

Web Developer :-

The average salary range for a web developer is in India Rs. 6200000 per year.

Web developers design and create websites and are responsible for the look of the site and making sure it is easy to use.

Web developers typically have a bachelor’s degree or experience in computer science or a related field. However, some jobs may only require an associate’s degree.

Data Scientist:-

Data scientists collect, analyze, and interpret data to solve complex problems. They use their findings to improve the products or services of their organization.

Most data scientists have a degree or certification in computer science, mathematics, or statistics while some jobs may require a master’s or doctorate degree.

Software Engineer:-

Software developers and engineers design, develop, and test software. They work with computer programmers to create new applications and systems and make sure the software meets the needs of the user and is free of errors.

Most software engineers have extensive experience with various technical tools and programming languages that include — but are not limited to — Java, C++, and XML.

Business Analyst 

Business analysts collect and analyze data to help organizations like tech companies make better decisions. They work with all departments within a company to identify areas of improvement and develop solutions that increase efficiency and reduce costs.

Python Developer

Python developers create and test software using the Python programming language. They work on projects with other developers to create new applications and systems.

In general, most Python developers have extensive experience in computer science or a related field, as well as experience working with Python and other programming languages. The average salary range for a Python developer is in India Rs. 8900000 per year.

Friday, June 2, 2023

Pay per click affiliate programs (PPC)

 Pay per click affiliate programs (PPC)

Pay-per-click affiliate programs are a model of internet marketing where the advertiser pays a certain fee each time an advertisement is clicked. A publisher promotes these ads on their own website, thus earning revenue from their visitors and promoting additional website visits for the advertiser. Pay-per-click affiliate programs that can help you boost the revenue of your website(s). While there are many pay per click affiliate programs that let you monetize just about any piece of content, the most lucrative programs are usually the ones that cater to one specific topic.  

Which is why we organized this PPC affiliate program roundup by topic. Starting with general platforms that can help any website monetize their traffic.

Pay-per-click affiliate programs base their commissions on the number of clicks that you receive on your displayed ads.

  • Pay per impression programs pay a revenue based on the number of impressions (views) an ad on your website has accumulated. These types of ads can usually be found on highly specific niche websites.


  • Pay per lead programs pay a set commission for every new lead that is referred to them by the affiliate marketer’s platform. This is common in service oriented businesses, where products can’t be bought online but someone that fills out a form to get a quote or advice is valuable to the company.

 

  • Pay per sale is where the advertiser pays a fee for every sale that is realized via the ads that were placed on the affiliate marketer’s website(s). A popular form of this is rev-share (business model that allows companies to share its success with stakeholders.), where the publisher earns a share of the revenue that their ads have generated for the advertiser. This could be a one time fee, or recurring fees for subscription products.

  • Pay per call refers to programs in which the paid fee is determined by the number of telephone calls to the advertiser made by ad viewers.

  • Pay per install, finally, is an affiliate campaign type that is very popular amongst mobile applications, where the revenue is based on the number of downloads or installations of the app a publisher has realized for the advertiser.

What is the difference between PPC and affiliate marketing?

PPC (pay per click) and affiliate marketing are two of the most popular digital advertising methods used by businesses. In PPC, businesses pay for each click on ads that appear on search engines, websites, social media, and other online platforms. Affiliate marketing involves companies paying affiliates to drive customers to their websites, products, and services. The key difference between PPC and affiliate marketing is the compensation model. In PPC, businesses pay for each click, while in affiliate marketing, businesses provide commissions to affiliates based on sales driven by them.

How do I get paid for clicks on links?

When you place a clickable link with a specified affiliate code embedded into it on your website, blog, or social media, you’ll get paid for each visitor that clicks on the link and completes a sale. This is known as pay per click (PPC) advertising, and it’s a popular way to generate revenue from websites and content. To get paid for PPC advertising, you must register with an affiliate network and be approved as an affiliate. Each network has its own rules and payment thresholds, so you should consult the network’s details before joining.

How much can you make from pay-per-click?

The amount you can get paid per click depends on a variety of factors, including the type of ad, the advertiser, the website, and even the country the ad is located in. Generally, pay per click rates can range anywhere from $0.01 to more than $50 per click, though the average is typically around a few cents per click. It’s important to note that these rates change over time and vary greatly by industry, so the actual pay per click rate you’ll receive for any given ad will be based on a number of factors.

What Are the Best Pay-Per-Click Affiliate Programs?

Google AdSense

Google AdSense is the largest online advertising platform in the world. It is already home to millions of affiliate marketers looking for an extra buck, and few networks are better known for their PPC affiliate marketing programs.

Key Features

  • Automatic optimization for mobile phones and tablets: All the pay per click Google Ads automatically resize for ideal viewing when seen on a tablet, phone, or another mobile device.

  • Exceptional control of Google Ads: Google gives you a large selection of Google Ads controls. You can block the ads you don’t like, determine where they appear, and filter out the ones that don’t fit your site. It also has in-article text ads that will look identical to your affiliate links.

Blog By Pawan Sharma                                   Date :- 31/05/2023