Digital Marketing Salary Growth in India 2023 – Average to Highest
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous world wide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.
Digital marketing is the tool that is helping these businesses gain the highest that they desire. The number of digital marketing jobs is constantly increasing, and a digital marketer’s salary stands higher than any conventional marketer of a similar post. Digital marketer salary in India can vary depending on various factors. The emergence of digital marketing & the digital marketing growth in India is certainly very interesting facts. A few years back, the concept of “Digital Marketing” was not such a popular phenomenon among half of the nation, but gradually the change has started to take place. The human mind has started to think technically even the marketing strategy, resulting in an interesting story of digital marketing growth in India.
What is Digital Marketing?
Digital Marketing is nothing but the marketing strategies curated upon the digital foundation. With the evolution of the internet, human brains started to think that why not take advantage of this digital platform in marketing too? So, to promote a brand, make an advertisement, or record customer feedback, instead of traditional marketing props like billboards, hoardings, and television ads, people gradually start to use various forms of online marketing.
What Are the Types of Digital Marketing?
1. Search Engine Optimization:
Search Engine Optimization or SEO is a marketing tool that helps a webpage to rank well organically in search engine ranking tournaments. When a keyword, video, or image is being searched in a search engine like Google, results come out, out of the lot we mostly prefer the organic results of page number 1.
Well, ranking on page number 1 is not so easy until and unless the search engine is optimised. Yes, a small change of a website in terms of SEO can bring a bigger change in the organic visibility of a web page.
• Optimised Content
• Optimised Title
• Internal & Outbound Link
• A Great User Experience
2. Content Marketing
Content marketing is a smart marketing strategy of today’s era. The target of content marketing is to produce good appropriate content for the target audience. Valuable content can attract leads and turn the potential target group into customers. Nowadays content marketing strategy is not only used by the topmost companies all around the world but also it is an effective way to gain exposure to startup companies.
3. Mobile Marketing
It is not a bad idea to use mobile marketing for the campaigning of any business while as per data, 7.26 % of people worldwide are getting the privilege to carry mobile phones with them. Data says, among them, 6.64 % of people are using smartphones which imply marketing through mobile can be proved as a hot idea in current days.
Marketers can keep the target audience informed about the brand, product, or offer through SMS, MMS, Apps, websites, social media, and mail that appear on devices like phones and tablets.
4. Social media marketing
Now it is 2023 and can we imagine our lives without social media? It can be considered as online word of mouth. The ability of social media to make content viral is evaluated as a potential B2B growth marketing strategy. Here are the names of some popular social media platforms which are-
· Facebook, LinkedIn, and Twitter for making social networks
· YouTube for streaming videos
· Instagram and Twitter for sharing images
· Blogs
Present Scenario of Digital Marketing
The movement of digitalization is perhaps the most fast-moving event in the history of any innovation. It has reached 50 percent of the population of the developing country within almost two decades which sounds fascinating.
Today India believes that digital marketing is the lifeline of business and its multiple channels like SEO, content marketing, PPC, social media marketing, etc play a very important role to enhance communication, sales, exposure, and reach.
Future of Digital Marketing
If we discuss the future of digital marketing in India, it is seen that the growth of digital marketing in India is very much prospective in the future too. Data says India ranks second in the world on the internet using list, just after China. By 2023, it is predicted that in India, there will be more than 650 million & by 2025, 900 million internet users which is a massive number and can easily build a strong digital ecosystem in the country.
Over the last few years, small towns and the rural belts of the nation have shown a noteworthy digital drive, according to a report which is 31 % of the population, adopting the internet actively in life. In fact, by 2025, rural India will precede urban India in terms of internet usage.
As per data, 67% of the urban population is using internet listing
Blog by Pawan Sharma Date: - 30/05/2023
